Course Overview

The Bachelor of Business equips students with contemporary business knowledge, analytical skills, and practical capabilities to succeed in a rapidly changing global economy.

This program offers students the flexibility to specialise in one of three high-growth areas: AI Management, Hospitality Management, and Enterprise Management Systems (EMS), reflecting emerging industry demands and evolving workforce needs.

The AI Management stream develops graduates who can harness artificial intelligence and data-driven tools to enhance strategic decision-making and organisational innovation.

The Hospitality Management stream prepares students for dynamic service industries by combining customer experience design, operations management, and sustainable business practices.

The Enterprise Management Systems stream focuses on integrating technology with business processes, enabling graduates to optimise enterprise performance through digital transformation and systems thinking.

Course Learning Outcomes

• A broad understanding of key business disciplines, including accounting, marketing, supply chain, trade, and human resource management.

• A sound understanding of key issues in conducting business across borders, cultures, legal systems, and time zones.

• Cognitive and technical skills to analyse business data, solve problems, and think critically in international contexts.

• Communication skills to work effectively in diverse teams and present information clearly in professional and academic contexts.

• Apply knowledge and skills with initiative and judgement in planning, problem-solving, and decision-making.

• Solve complex professional issues in diverse contexts.

• Apply knowledge and skills responsibly and collaboratively in professional and international contexts.

Entry Requirements

Available Intakes

Fees Breakdown