Bachelor of Business (International Tourism)

Course Overview

A Bachelor of Business (International Tourism) will position you to launch a first-class, jet-setting career in a global industry.

A career in international tourism can be as exotic and colourful as its destinations. Channel your adventurous spirit, business acumen and lust for travel into a rewarding career.

Whether for pleasure or business, tourism professionals are responsible for promoting dream destinations, devising profitable visitor campaigns, and arranging entertaining tours and holidays in destinations far and wide.

The ICMS Bachelor of Business (International Tourism) will equip you with the skills needed for a successful career this growing and dynamic business sector.

Every organisation in the tourism industry requires professionals with skills to attract, accommodate and entertain tourists with the aim of increasing revenue. This course aims to skill you in all areas of tourism business operations – identifying challenges and assessing solutions.

The Bachelor of Business (International Tourism) offers:

26-subjects in total

• 12 core business subjects
• 6 specialisation subjects
• 6 elective subjects
• 2 WIL (Work Integrated Learning) subjects

Subjects focus on core business skills with the addition of specialised international tourism subjects. Business subjects include sales and marketing; agile leadership, collaboration and managing people; strategic planning and innovative problem solving; and financial literacy. In your tourism subjects you will be exposed to the latest in tourism technology, trends and tour design. You’ll also learn about airline management and how sustainability and ethical issues impact on profitability .

International tourism and business subjects are supplemented by elective subjects, such as Cruise Management or Innovative Disruption. Your choices could include electives in a range of business areas such as marketing, event management, entrepreneurship, hospitality management and sports management. This allows you to enhance your International Tourism degree with subjects that reflect your interests and ambitions.

Entry Requirements

Available Intakes